The Start-Up J Curve: The Six Steps to Entrepreneurial Success by Howard Love

Author:Howard Love [Love, Howard]
Language: eng
Format: epub, azw3
ISBN: 9781626342934
Publisher: Greenleaf Book Group Press
Published: 2016-08-29T21:00:00+00:00

(NOT) GOING GLOBAL

The press and the intelligentsia continually talk about the fact that we live in a global economy. As soon as you start to have some modicum of success, you may feel the pressure to go global. There are several substantial problems with this. The first is that virtually everyone underestimates the frictional costs of selling a product in another country: the distribution is expensive, the legal issues complex, the hiring practices challenging and expensive, and the market is different, as is the culture. In short, it’s a massive distraction and a huge expenditure of money and time to do it right. And frankly, at the early stages, the opportunity is limited. So my advice is to wait until you are solidly profitable and in the Harvest phase. To expand internationally prior to that stretches the company’s resources at a time they will be stretched anyway, and it adds huge unnecessary risk without the promise of commensurate reward.

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